If Business
is to profit, then Marketing is to business. Since, without marketing, business
is not possible whether it is done in any form.
Even traditional business had some marketing tactics, be it delivery unto buyer
place or flexibility in payment terms. Ultimately, what can turn on more
business is often considered as marketing and its implementation after analysis
of the situations from time to time can be termed as strategy.
I often found, when you say strategy, people nod their head but when it comes
to know what is strategy they loose the color of their face.
Strategy is a factor which construes marketing and marketing runs on strategy.
What RCC beams are to a building in the same manner strategy is for
marketing .if one claims to be doing marketing without strategy then he may be
fooling himself and more to others as without strategy in any manner ,
marketing is not possible.
The very next thing which comes is how to make strategies for marketing the product?
Before that, let us take some pain to understand what exactly is strategy.
Strategy is nothing but understanding the basics of positioning a product,
features and potential of product, strength and weakness of products, timely
review of plannings etc and then analyzing it to conclude with some parameters
for selling the same product with respect to different zones and geographical
areas, this result into strategy. Isn&rsquot is very simple .If one makes simple
strategy, he makes simple way to success in business.
After Strategy, What Next?
Then comes the real marketing play. Again, it is followed by another question
how to and what can be the modes of marketing.
Lets us see which mode is required, when marketing modes option comes to be
chosen for business:
Before, discussing about advantages and dis-advantages as well as requirement
of online marketing, let&rsquos see the modes and strategies of offline marketing.
a. Direct Marketing
b. Telemarketing
c. Advertisement in TV
d. Campaign based advertisement in Radio.
e. Advertisement in public places, public transportation
f. Participation in Exhibitions & Trade Shows
g. Door to Door Marketing
h. Promotional campaigns
i. Discounts and offers
j. Referral Marketing
k. Public Relations
l. Print Media
M. sponsoring some events, sports etc.
The list can have much more to it, but the aforesaid are considered to be the
prominent amongst any other options possible or available for any person.
So, after doing, still one requires any other mode of marketing, before we make
a hasty decision, what if some online marketing options are just explored:
a. Contacting and Responding through Mail
B.Advertisement in Google, Yahoo
C.Advertisement through Ad brite
D.Advertisement in Blogs
E.Advertisement in most popular sites and portals
f. Article Marketing
g. Affiliate Marketing
h. Online Viral Marketing
i. Email Marketing
j. Activities in Forum & Social bookmarking
K. Linking with quality sites
l. Banner Exchange
m. Search Engine Optimization via Search Engine Marketing (SEM)
Many more to be added, even in this sphere alone.
After referring to all, do you feel one is required and sufficient and if one
is, then which one .Then I must answer that absolutely NOT, one cannot be a
substitute for other, but both are required.
Because, Offline, marketing is very well known potential mode of marketing and
will always be required but at the same only offline marketing will not do
justice to your marketing, still don&rsquot believe, then just check the truth as
stated below:
a) Round the globe more than 50% business is carried out and communicated
through mails which is online mode.
b) Corporates, SMEs, MNC all are dependant upon mail for communication.
c) Young generation is net savvy.
d) People are dependant upon websites to fulfill their basic necessities be it
1) jobs,
2) accommodation,
3) buying and selling
4) marriage
5) chatting
6) communication
7) outsourcing work
8) filing tax returns
9) gathering any information etc
10) on an average more than 50% business man and involved in international
trade use B2b Portals to effect
the business .
If this is the some eye opening facts , can still one keep away from online
marketing &hellip&hellip&hellip&hellip.Now You Decide !
Posted on: 2008-11-11 11:42:00 by fairsnexhibition | 51 Hits
